Queremos was founded in Rio de Janeiro to increase the number of concerts held there. Many big-name bands from the U.S. and other major markets wouldn't perform there despite the city's high population and cultural status,?because concertgoers there frequently wouldn't plan ahead to see shows. Most would wait until the last minute to decide whether or not they wanted to attend a live event. That made life difficult for concert promoters who couldn't predict attendance for events and, as a result, meant that many artists wouldn't tour there. Queremos, launching at TechCrunch Disrupt in San Francisco today, seeks to solve that by creating a platform where fans interested in seeing a certain act could pledge money upfront to get a concert funded. Once a minimum threshold was reached, the concert was planned. Those early supporters who participated in the initial funding ended up getting first dibs on tickets before they went on sale to the general public. That way, artists and venues would be guaranteed to make money.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/yk2t9ucaP-o/
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